Gail Pinsker is the Community and Public Relations Officer for Santa Monica-Malibu USD. She has an inspiring philosophy on how to best maintain and improve communication in every corner of her district. Her community was recently afflicted with the Woolsey Fire which destroyed 1,500 homes and ravaged 97,000 acres. Gail explains how she handled this situation from a school district PR standpoint, and how she believes districts can best prepare for a similar situation.